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Uncovering Your Real Warm Market
The topic of "warm market" brings up a lot of conflicting advice and opinions in the network marketing industry. Your real "warm market" probably isn't what you've been told it is.
Program Transcript & Notes:
Uncovering Your Real Warm Market For Your Network Marketing Company
The topic of “warm market” brings up a lot of conflicting advice and opinions in the network marketing industry. The strongest and most profitable organizations - in fact the majority of the full-time income earners incorporate some sort of warm
market approach to their overall business building efforts... and yet the majority of networkers we’ve interviewed have told us that they have had very poor results prospecting their warm market contacts.
Yes - It’s because there is a fundamental misunderstanding about what a “Warm Market” really is - not everyone you know is a prospect.
So what about those “lists of names”? When I got started in network marketing I was told to make make a list of a hundred even two hundred people I knew. I’ve seen a lot of variations on that - are these lists a bad idea?
Making a 100 name list or any list of names for that matter are intended to get people into action ASAP. They’re routinely perceived as a good “memory jogger” of people you know. The reason behind making the lists to begin making
arrangements to contact the list, get them in front of an experienced up-line or to a presentation of some kind and begin a momentum of talking to people about your business opportunity and/or product line ASAP.
So there’s really another step in uncovering your real warm market - it’s not just about who you know.
Can you share a little what that step involves?
It involves remembering who you know or are aware of that has indicated they are already or might be interested in what it is we have to offer.
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