Uncovering Your Real Warm Market

Overview:

The topic of "warm market" brings up a lot of conflicting advice and opinions in the network marketing industry. Your real "warm market" probably isn't what you've been told it is.

In this video discover how to identify and connect with your real warm market.

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Program Transcript & Notes:

Uncovering Your Real Warm Market For Your Network Marketing Company

The topic of “warm market” brings up a lot of conflicting advice and opinions in the network marketing industry. The strongest and most profitable organizations - in fact the majority of the full-time income earners incorporate some sort of warm market approach to their overall business building efforts... and yet the majority of networkers we’ve interviewed have told us that they have had very poor results prospecting their warm market contacts.

To help clear up this confusion I’m joined by certified network marketing coach Steve Sakal.

Steve, the majority of the people we talk to tell us that they didn’t do well in prospecting their warm market. In many cases there are even some real horror stories resulting in broken relationships, a lot of lost money and so forth...

Is there a root cause for bad results and anxiety when it comes to prospecting the warm market?

Yes - It’s because there is a fundamental misunderstanding about what a “Warm Market” really is - not everyone you know is a prospect.

So what about those “lists of names”? When I got started in network marketing I was told to make make a list of a hundred even two hundred people I knew. I’ve seen a lot of variations on that - are these lists a bad idea?

Making a 100 name list or any list of names for that matter are intended to get people into action ASAP. They’re routinely perceived as a good “memory jogger” of people you know. The reason behind making the lists to begin making arrangements to contact the list, get them in front of an experienced up-line or to a presentation of some kind and begin a momentum of talking to people about your business opportunity and/or product line ASAP.

However, just because you know someone doesn’t make them a prospect and certainly not a target! There’s another more logical first step to take in identifying a genuine warm market.

That’s what is missing from most mainstream network marketing training.

So there’s really another step in uncovering your real warm market - it’s not just about who you know.

Yes, exactly!

Can you share a little what that step involves?

It involves remembering who you know or are aware of that has indicated they are already or might be interested in what it is we have to offer.

In other words - .If you’ve heard someone complain about their situation before, if you’ve witnessed someone sharing what it is they’d like to overcome, or to avoid and it is related to your business opportunity or product line - then those are the names along with the reasons you list those names that you would contact about what you have to offer them as it relates to what it was they shared.

Those are the people that will be glad to hear from you. Specifically because you thought of them and you remembered something they shared and you’re willing to see if they would like your help in obtaining what it was or is they desire.

Steve, thanks again for sharing your expertise with our viewers.

Of course going beyond just knowing who is a prospect and who’s not a prospect - whether it’s a warm market contact or a cold lead - coming from ads, for leads or whatever the source is... there’s also a right and a wrong way to connect with those prospects, qualify them and convert them into customers or downline - whatever the case may be.

And that’s where Leaders Club can really help you.

Stop by our site and pick up a copy of our full length DVD “Master The Art of Prospecting” - where Steve and I explain why prospecting hasn’t been working for you and our simple technique that will allow you to have stress free conversations with prospects and sponsor naturally without resorting to hype.

Thanks for watching.
 

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