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| >Home >Leaders Club Online Store >Cold Leads Hot Prospects >MLM Case Studies and Success Stories |
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Case Study #1 - AdWords PPC Campaign Saved Calvin D. of New Hampshire was spending over $800 a month in Google AdWords ads. “I was generating leads but they were costing me an arm and a leg.” says Calvin. “I was generating about 50 leads a month.” Calculating the cost per lead based on his monthly budget Calvin was spending around $16 per lead. The more disastrous part was that out of the 50 leads Calvin generated, he only sponsored 3 or 4 at the most. “I was doing what all the traffic guru’s were telling me and it was killing my budget and straining my relationship with my wife.” he commented. Calvin even had ads turned off repeatedly for violating Google’s advertising policies - all things he was taught to do by various traffic courses. His cost to sponsor one person: $266 in advertising alone. After applying the prospect targeting strategies in “How To Turn Cold Leads Into Hot Prospects” and focusing on what his prospects really cared about, Calvin rethought his entire PPC ad campaign. “When I went though the targeting exercise it became really clear to me that I wasn’t thinking about the prospect or what was in their mind.” commented Calvin. After about 3 months of testing, Calvin lowered his ad spending to around $350 a month yet increased the number of leads he generated to around 85. The cost per lead generated dropped 75% to just around $4 per lead. The more important part was that Calvin was converting a lot more leads into distributors. “I really wasn’t listening to what my prospects wanted before. So I ended up talking past them or trying to convince them that my company was the best one for them. I don’t even bother with that anymore! I only figure out whether or not they qualify for something I have and offer that. It’s about a million times easier!” says Calvin. He now signs up between 8 and 20 prospects a month and has risen to a prominent position in his network marketing company. “This course really connected all the dots for me. I was trying to ‘out think’ my prospects rather than think like a prospect!” Case Study #2 - Warm Market Success Annette L. of Texas says, “I am convinced that network marketers who are not aware of the right tools will not succeed whether they have been in business for a long time or not. I learned more in one week with ‘How To Turn Cold Leads Into Hot Prospects’, than I have in my whole network marketing career!” Annette had struggled building a base of customers even though her product was excellent and customers who used it liked it. “Something wasn’t clicking.” she said. “I thought it was my customer, maybe even my product or company but I never considered that it could be me. I always felt I had to compensate for something. I thought that if I was only excited enough or said the right words people would buy.” Only they didn’t. About the power of implementing the concepts taught in the course she wrote, “I wanted to let you know that things are so different thanks to these concepts. I no longer feel like I’m tricking, manipulating, or forcing the customer into buying, which makes me feel good. I don’t even feel like I’m selling anything anymore rather, I feel I’m helping them get what they want and getting paid for it. It’s a totally different way of looking at selling. I’m making many new friends with my customers because I’m more open, honest, and they seem to trust me more now that I’m just being myself.” Case Study #3 - Calling Leads Delivers Prospecting Success James D. of Oregon had spent over $2,000 on mlm leads and prospects over a 2 year period with little to show for it. “I kept searching for a lead source that would finally deliver really great prospects.” says James. What he found was that while there are plenty of lead companies, none could deliver on his expectations. He comments, “After listening to this course I realized that maybe it was my expectations that were off. That allowed me to start finding a real solution rather than just spend more money.” “I didn’t have a big budget so running ads was out for me.” Instead James focused on improving his prospecting conversion. “The first realization was that I’m not trying to get someone to join on the first contact. A lot depends on planting seeds and developing relationships with potential future leaders in my business. A lot comes down to listening to the prospect and knowing what to do with that information. From there you have to follow-up and stay focused on what you know about the prospect.” He loves the fact that he’s learned, “That there is a proven, systematic way to market my business with integrity without coming off like a pushy salesman. This is a very good overview of an ethical way to sift through cold leads and end up with very good prospects. It is based on the development of relationships and is postured in a way that does not appear like you are selling or pushing people into anything.” The end result? “I still haven’t found the perfect lead source!” he jokes. “But I’m able to sponsor 3 or 4 people into my business and I’m spending less than $100 a month to make that happen. What more could you really want?” Case Study #4 - Increase Success & Self-Esteem Nancy & Shawn P. of B.C. Canada struggled for years with “low self esteem due to years of failure.” Since getting this course they now say, "We appreciate you putting this together. Our outlook of Network Marketing has changed for the better the past month as we know we're finally on our way to achieving the success we so passionately desire. Don't think about it... just get this course! If you've been failing for years in MLM like us... it's not all your fault. Like us, you were probably taught all the hype and ineffective methods. This course will give you the proper expectations, skills and methods to finally be a true success in MLM!” Case Study #5 - Prospecting Problems Solved Jack R. of Kansas, was a successful distributor for a large nutritional network marketing company. And even though he had some success, he knew that his business could be a lot better than it was. He knew that prospects were out there, but no matter how hard he tried he just couldn’t sign up any more distributors. Every week Jack would send out over 100,000 e-mails to both new and past prospects. He advertised and even made calls to hundreds of qualified prospects. And while on the surface his results looked good – he was able to sponsor a dozen or more per month – he was working very hard to get there. He knew his conversion – the number of people recruited - just wasn’t as good as it should be. Jack’s poor results weren’t for lack of trying. He wasn’t procrastinating; in fact he was working his tail off. His problem was that he just didn’t understand what was getting in the way between him and his prospects. He just wasn’t able to communicate how his program could change the prospects life. When Jack discovered the strategies for connecting with prospects, answering the silent questions in the prospects mind and for eliminating obstacles he was able to stop wasting time and money and started to get the recruiting results he wanted. What Jack discovered was a completely natural way to get prospects to talk with him – one-on-one like you would with a friend. In fact, he found that prospects were more than willing to actually tell him exactly what to say next! And it all came from a single simple question Jack asked. Within a few weeks Jack was able to sponsor the same numbers he had before but with much less effort. Instead of 500,000 prospects, he needed only a hand full. Instead of long hours and big dollars spent on advertising, he was spending very little and back on track to steadily increasing the size of his organization. You can have the same thing, sponsor more people, and increase your earnings, when you understand how to turn cold leads into hot prospects. Carolyn T. of Nevada learned, “That being the most organized person in the world isn't going to make me successful. I have to take ACTION.” When asked about the course she commented, “I wish I had known about this course when I first joined YTB Travel in January. I would then be 5 months ahead of where I am now.... I will recommend this course and Leaders Club to anyone I recruit.” Ertha S. of Florida learned that, “there are basic steps to prospecting that must be learned and used--there's really no way around it to be successful.” She's using what she learned to, “build the network marketing side of my business, starting with my travel business.” When asked what she tells others about the course she said, “It's a great course! Get it and learn the basics of building your business.” Jerry G. of California shares, “I have failed so many times that I am surprised I tried again and from what I have seen so far there is so much here to help me be successful. I already know where I am going to make a lot of changes. I know now how to keep motivated and not let myself make excuses to quit and fail. I would recommend to anyone that wants to get into Network Marketing to purchase this course or look into Leaders Club first.” Connie G. of Texas said the most powerful part of the course was, “learning how to build relationships before selling.” She further commented, “There are a lot of up-to-date ideas and techniques presented in this course. Don't listen to someone who did this business 15 years ago. It's a different world and we need to respect that by using better techniques.” Roland S. of California learned that, “Listening is more important than talking and that hearing the emotions behind the words is important.” He adds, “I think it's a great course to empower you the marketer and provide you with the necessary understanding to effectively prospect cold leads into warm and then hot prospects. It provides in depth understanding from both the prospect's and marketers point of view.” Octavio M. of Estado de México says that this course is a “Godsend” for his first MLM business venture. In particular he finds the “2 step approach” and strategies for connecting with cold leads to be empowering. He says, “It’s a must if you want to take the path to success.” Nancy C. of Utah says, “Since I was new to the network marketing industry, I found this course to be a comprehensive and an invaluable resource. I have listened to the CD’s time and time again. The workbook was interactive with the audio - and even included a test! I particularly loved getting the market-tested scripts and stats worksheets. It's an incredible bargain!” Colin M. of Connecticut has discovered that, “There are learnable skills and knowledge that are valuable for succeeding in network marketing, and through work, thought, effort and consistent action, I can create a successful network marketing business.” He comments, “This is a very thoughtful and well organized course. The information provided is quite valuable for establishing a foundation of thinking and action. And, Andre is very effective in creating a sense of urgency to act Louise Y. of Ontario Canada loves that she has learned, “How to prospect and qualify people. Not just call leads and expect them to sign up because of a 3-way call I had to make them listen to.” She said she had training from her sponsor and that, “She hit on some of what I learned in your course but totally missed the part about prospecting and qualifying people, about asking questions and building rapport - about helping people determine if this is the right business for them.” Tom I, of Australia says he’s focusing on, “Trying to forget my ways that did not bring very good results, and start doing it the way it is in the course, Its bloody great Mate! That’s Australian for Awesome! Now I have a map and need to follow it. I have also given up my 30 years selling experience, it wont help in MLM. Don’t even think about MLM without doing this course, I see it as a University course for MLM” Emylie C. of Hawaii said this about the course: “I learned that there is more to network marketing than just irritating my family, that I can tap into my cold market and that there are people out there who want to do business. I also learned that people want to do business with me because of me. My goal is to build a stronger downline and to reach the next area of management with my business. If you are considering this course go for it. Don't hesitate. It's worth it!” Mike L, of Quebec Canada loves that he’s learned: “The importance of a daily action plan. To educate myself daily and always be accountable. The importance of a balanced marketing system. The importance of daily and weekly tracking. The importance of building relationships with proper rapport. How to qualify prospects on the initial call which may lead to the interview if they qualify. 90-120 day action plan and beyond with consistent proper action will create success.” Jody M. of Wisconsin says, “I really appreciate the honesty that this course shines on network marketing. I am so sick of the hype and empty promises that I see out there, no wonder why most people see network marketing and pyramid schemes as one and the same. This course teaches how to talk to prospects which for me is a blessing. I didn't know how to talk to people before this course, so I was pretty clueless on how to prospect. I suspect that is the same problem many have when getting involved with network marketing.” Jean B. of North Carolina says that, “This course will improve your performance and should be considered a "requirement" for your success in network marketing. It is the solution for those who have been fearful of using the telephone in prospecting.” She says that learning the “two-step prospecting approach” has calmed her fear of the phone. Why? “Taking this course has calmed my fears because I learned the strategies to use to ease those fears. I am not afraid of prospecting and appreciate that I do not have to knock on doors.” Clark T. of Florida says that, “My biggest challenge (before this course) has been talking to strangers face to face. Trying to interest them in my business. Selling them on it. This never seemed efficient to me and was embarrassing.” He now knows that, “If you truly want a complete learning experience on how to get started the most efficient way possible in network marketing, this course is a must. The way it is designed, if you follow the instructions, you will learn and understand this material inside and out, and will be on your way to success in network marketing.” Start Getting Killer Prospecting Results Now
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